‘World’s first boob-lift bra’ is launched

 

The Ultimo bra that the company spent £100,000 developing (Ultimo)

The underwear company claims their uplift bra transforms saggy breasts into perky cleavage and is so comfortable you won’t even know you’re wearing it.
After two years researching what women want out of a bra and spending £100,000, they’ve come up with the £19 ICON bra to achieve the results.
Ultimo now even wants to patent the design because of its clever and unique invention.
Its secret lies in the mix of natural and synthetic materials and microscopic fibres that are concealed in compressed foam at the bottom of the cup alongside a secret sling.
The technologically-advanced bra is said to achieve optimum shape and contouring, claiming to make a woman’s décolletage appear up to ten years younger, while being light-weight.
Ultimo boss Michelle Mone said: ‘Lack of shape and perkiness to the breast area is a dead giveaway to a woman’s age.
‘This is the world’s first boob-lift bra.  It works to prevent younger breasts from sagging and for woman who already have saggy boobs, it uplifts to the perky pair they once were.’